Build Your Marketing Toolkit for 2015

Many small businesses and organizations find themselves looking for the right strategy to make their marketing efforts as effective as possible.  But with so many different marketing activities that they could focus on, it’s easy to miss which ones are important and why.  This presentation is designed to explain the core concepts of marketing in today’s world, and make sense of it all. 
 
Here’s what this session will cover:
 

• What marketing really is – and what it isn’t,
• How marketing has changed in ways that benefit small business,
• The 4 Pillars of Marketing Success – a framework of activities that work together,
• How to set marketing goals and objectives, and
• How to add the right pieces to what you’re already doing.